2019 - SS19 My Relationship
" KEEP YOUR PHONE SILENT WHILE ON DATE WITH ME "
The story behind the SS19 collection entitled ‘ My Relationship ’ originated as a social commentary about the common issues faced by relationships in the digital age today. The ever-changing technology being offered to us makes it convenient for couples to become easily connected and also, disconnected from one another.
Technology has turned into an important third wheel when establishing romantic relationships today. The dizzying array of apps, websites and notifications continues to blow up our smartphones as we continue to indulge ourselves, falling further into a void of habitual technological dependency. A problematic issue that majority of today’s couples struggle with most is the inherently unspoken ethics of smart phones usage during dates.
Although, the only problem that persists throughout was her partner’s tendency to be glued to his mobile phone throughout their dates. It was the least romantic aspect of the relationship. Glancez’s SS19 collection wants to brings you on a journey on how both the couple manages to decide on the ultimatum by navigating their way through the obstacles of the digital world.
ABOUT THE TEAMZERA NG, creative director
CARROLL ONG, fashion designer
SAERAH RIDZUAN, art director
XIA YI, creative writer